B2B SaaS · Email
Lifecycle after re-platform.
+18–24pt
Inbox placement
+31%
SQLs from email
5d→36h
Launch cycle
Work
Selected work of the practice.
Selected missions, names withheld. Grouped by email, social, and missions — not a logo wall.
Hospitality · Email
Booking and winback after merge.
+27%
Direct booking, email
2.1×
Winback vs last year
11 wks
Merge to journeys
Health system · Email
Member mail after the ESP move.
−28%
Time-to-launch
Split
Member vs fundraising
+14%
Portal from welcome
Social
Specialty retail · Social
Always-on without a studio.
+22%
Holiday social lift
3×
Same headcount
−17%
Paid CPA
DTC wellness · Social + email
Always-on after the relaunch.
+19%
Social-assisted rev.
+0.7×
Email RPR, relaunch
Weekly
Editorial, quiet month
National CPG · Social
Always-on after the brand split.
2
Voices held
−31%
Off-claim, 90 days
+11%
Social sell-in
Missions
Regional bank · Missions
Marketing ops, twelve-month seat.
−35%
Campaign cycle
90 days
Duplicate sends gone
+0.9–1.4×
Email RPR
B2B industrial · Missions
One calendar, three agencies.
1
Calendar vs 3 queues
−42%
Brief to ship
Mo. 9
Team unassisted
Hospitality group · Missions
One calendar across properties.
1
Calendar vs queues
−38%
Duplicate stay mail
Mo. 8
Marketers unassisted
Next
If this is the standard you want held, write.
A conversation. Not a deck. The mission, the team, the constraint.
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