Specialty retail · Social
Always-on without a studio.
+22%
Holiday social lift
3×
Same headcount
−17%
Paid CPA
Services / 02 Social
Social.
A channel with an editor. Volume is not the brief. Judgment is.
What is held
- Editorial rules written once, enforced weekly.
- A calendar that survives a quiet week and a loud one.
- A stop rule for off-brand local posts.
- Assisted revenue and CPA as the measure, not vanity reach.
Nested cases
Selected work of the seat.
Selected missions, names withheld.
DTC wellness · Social + email
Always-on after the relaunch.
+19%
Social-assisted rev.
+0.7×
Email RPR, relaunch
Weekly
Editorial, quiet month
National CPG · Social
Always-on after the brand split.
2
Voices held
−31%
Off-claim, 90 days
+11%
Social sell-in