Specialty retail · Social
Always-on without a twelve-person studio.
+22%
Social-assisted holiday revenue
3×
Content output, same headcount
−17%
Paid CPA
Services / 02 Social
Social.
A channel with an editor. Volume is not the brief. Judgment is.
What is held
- Editorial rules written once, enforced weekly.
- A calendar that survives a quiet week and a loud one.
- A stop rule for off-brand local posts.
- Assisted revenue and CPA as the measure, not vanity reach.
Nested cases
Selected work of the seat.
Brands unnamed. Industry and channel only.
DTC wellness · Social + email
Always-on after the relaunch.
+19%
Social-assisted revenue, two quarters
+0.7×
Email RPR vs pre-relaunch
Weekly
Editorial that survived a quiet month