Email and lifecycle
Salesforce Marketing Cloud · Braze · Klaviyo · HubSpot · Iterable
Journeys, send graphs, authentication, the commercial week. The platform is the client’s. The week is the work.
Stack
Software the practice operates inside — Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Iterable, Meta, TikTok, LinkedIn, GA4. Fluency in the marketing tools you already pay for. Not a partnership page. Not a product we sell.
Named tools
Typographic, on purpose. No fake marks. No certified-partner wall. These are platforms the practice sits in — not rails or products MBX provides.
Email and lifecycle
Salesforce Marketing Cloud · Braze · Klaviyo · HubSpot · Iterable
Journeys, send graphs, authentication, the commercial week. The platform is the client’s. The week is the work.
Social
Meta · TikTok · LinkedIn
Editorial seats, not a content mill. Paid is adjacent. Organic is the record.
Measurement
GA4
A number the business already believes. Not a vanity open rate. Not a new source of truth for its own sake.
If the stack is not on this list, say so in the brief. Fluency is not a catalogue of every tool on earth. Start a mission.
Next
A conversation. Not a deck. The mission, the team, the constraint.
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