Specialty · DTC
Sectors
Categories of work. Not partnerships.
Retail, fintech and SaaS, hospitality, financial services. The practice sits where there is already a marketing function and a week that is not holding.
B2B · lifecycle
Fintech & SaaS
A platform, a file, a sales-assisted motion. Lifecycle is infrastructure. Treat it as campaigns and it will behave like campaigns.
Fintech & SaaS →Stay · loyalty · direct
Hospitality
Booking is a promise. Winback is a relationship. A CRM merge does not make either of those true.
Hospitality →Bank · regulated ops
Financial services
Competent teams, colliding campaigns, a queue dressed as a function. The week is the problem.
Financial services →Next
If the sector is already in motion, start with the constraint.
A conversation. Not a deck. The mission, the team, the constraint.
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