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MBX Consulting

Sectors / Specialty · DTC

Retail.

Stores, a site, a feed, an inbox. The week is merchandising whether you designed it or not.

Why here

A function already exists. The week does not.

Retail already has a marketing function. What it often lacks is an editor for the feed and an operator for the inbox — especially after a relaunch, a holiday scramble, or a year of store posts that brand then has to explain.

The practice sits there because the channel is operational. Calendars, claims, local exceptions, a stop rule. Not a studio. Not a partnership with a chain.

Typical missions

  • Always-on social without a twelve-person studio.
  • Email that merchandises instead of apologizing with a code.
  • Voice and claims after a brand relaunch, before paid scales the costume.

The first month

Constraint. What we hold. First 30 days.

  • Stores posting off-brand; paid covering a missing voice

    What we hold
    Editorial seat, kill list, local/central split
    First 30 days
    Claims list, calendar, first week that can say no

  • Inbox is a discount reflex

    What we hold
    Commercial rhythm, journeys that live
    First 30 days
    Map the file, stop the worst stream, one living send plan

  • Relaunch on the site, old voice in the feed

    What we hold
    Social + email on one claims list
    First 30 days
    What may never ship; first organic month before spend rises

Retail. Shape of the work, not a package menu.

Nested case

Specialty retail · Social

Selected missions, names withheld.

Next

If this is the sector you are in, send the constraint.

A conversation. Not a deck. The mission, the team, the constraint.

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