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MBX Consulting

Specialty retail · Social

Always-on without a twelve-person studio.

Selected work of the practice. Not a named client.

  • +22%

    Social-assisted holiday revenue

  • 3×

    Content output, same headcount

  • −17%

    Paid CPA

Situation

A specialty retailer needed an always-on social seat without staffing a studio. Stores were posting. Brand was explaining. Paid was covering a voice that was not there.

Selected work of the practice. Sector and channel only.

Work

  • Diagnose: channel-market fit, where brand risk actually lived, which store posts could never ship.
  • Build: an editorial system — rules, modules, a calendar a small team could run. Local/central split, written.
  • Run: weekly editorial. Incident language. A stop rule for paid that was papering over organic.
  • Hand back: voice rules and a calendar. Not a moodboard.

What changed

  • Social-assisted holiday revenue +22%.
  • Three times the content output on the same headcount. Paid CPA −17%.
  • Off-brand store posts went to approximately zero once the kill list was enforced.

Also: Off-brand store posts: effectively zero.

“We did not need a studio. We needed an editor. That is what arrived.”

Head of Brand — specialty retail
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