Missions catalog
Typical missions. Not a menu of packages.
Length, what you leave with, when it fits. No dollar rate card. The conversation still starts with the constraint.
The shapes
Six missions. One standard.
Diagnostic in duration, operational in the week. Best when the function already exists and the week does not.
ESP migration
- Length
- 6–10 weeks
- You leave with
- Mapped file, living journeys, send graph, diet plan
- Best when
- New stack, old week. Celebration send not yet shipped.
Deliverability rescue
- Length
- 4–8 weeks
- You leave with
- Authentication held, kill list, weekly placement view
- Best when
- Placement is weather. Complaint is a rumour. Domain is drifting.
Lifecycle rebuild
- Length
- 8–12 weeks
- You leave with
- Welcome, activate, expand, revive — instrumented
- Best when
- Journeys are artefacts. SQL or booking from email is folklore.
Social OS install
- Length
- 6–12 weeks
- You leave with
- Calendar, claims, kill list, paid rule
- Best when
- Volume without an editor. Paid covering silence.
Calendar unification
- Length
- 8–12 weeks
- You leave with
- One calendar, intake, decision rights
- Best when
- Properties, flags, or agencies each own a week. None hold it.
Agency unwind
- Length
- 8–12 weeks
- You leave with
- Internal team running the week; agencies as production if kept
- Best when
- Three queues. Pitch team ≠ delivery. The function is a routing layer.
Typical missions of the practice. Shape, not a price list.
| Mission | Length | You leave with | Best when |
|---|---|---|---|
| ESP migration | 6–10 weeks | Mapped file, living journeys, send graph, diet plan | New stack, old week. Celebration send not yet shipped. |
| Deliverability rescue | 4–8 weeks | Authentication held, kill list, weekly placement view | Placement is weather. Complaint is a rumour. Domain is drifting. |
| Lifecycle rebuild | 8–12 weeks | Welcome, activate, expand, revive — instrumented | Journeys are artefacts. SQL or booking from email is folklore. |
| Social OS install | 6–12 weeks | Calendar, claims, kill list, paid rule | Volume without an editor. Paid covering silence. |
| Calendar unification | 8–12 weeks | One calendar, intake, decision rights | Properties, flags, or agencies each own a week. None hold it. |
| Agency unwind | 8–12 weeks | Internal team running the week; agencies as production if kept | Three queues. Pitch team ≠ delivery. The function is a routing layer. |
Full engagement models live on Method. What to send is on Start a mission.
Next
If one of these is the week, write the brief.
A conversation. Not a deck. The mission, the team, the constraint.
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