B2B SaaS · Email
Lifecycle after re-platform.
+18–24pt
Inbox placement
+31%
SQLs from email
5d→36h
Launch cycle
Services / 01 Email
Email.
An inbox program that behaves like an owned channel — planned, written, sent, and reviewed on a cadence the business can trust.
What is held
- Weekly send plan, locked with brand and product.
- Welcome, activate, expand, revive — living sequences.
- Deliverability and authentication treated as work.
- A monthly view a VP can read without a guide.
Nested cases
Selected work of the seat.
Selected missions, names withheld.
Hospitality · Email
Booking and winback after merge.
+27%
Direct booking, email
2.1×
Winback vs last year
11 wks
Merge to journeys
Health system · Email
Member mail after the ESP move.
−28%
Time-to-launch
Split
Member vs fundraising
+14%
Portal from welcome