Roles
CMO. VP Lifecycle. Brand lead. Head of social. One principal in the week — not a parallel agency pod. Each role hands over a constraint. We hold a calendar.
The week at altitude
They hand over
The constraint, the commercial number you already believe, who may change the week, and whether you want a diagnostic, a retainer, or a seat with a clock.
We hold
A calendar the function can see. Decision rights. A readout that is an operating room. Handover designed from month one — not a permanent guest in your org chart.
Nested case: One calendar after three agencies. Names withheld.
Start a mission →The inbox as infrastructure
They hand over
The ESP you already pay for, the file, where sales-assisted mail collides, time-to-launch as it actually is, and the number you will not abandon at day ninety.
We hold
Lifecycle after re-platform or rescue: welcome, activate, expand, revive. Placement as operations. A send plan the PMM can run.
Nested case: Lifecycle after re-platform. Names withheld.
Start a mission →Voice, claims, the record
They hand over
The claims legal will approve, the pack or site that is true, retailer or store exceptions, and whether paid is currently covering a missing week.
We hold
An editorial system and, where needed, email that merchandises the same claims. A kill list. Two voices after a split, without collapsing the feed.
Nested case: Always-on after the brand split. Names withheld.
Start a mission →An editor, not a mill
They hand over
The last eight weeks of organic, the last eight weeks of paid, who can unpublished without a debate, and the incident you are hoping will not happen.
We hold
Always-on cadence, governance, paid that cannot rise to hide a hole. Modules a small team can run without a twelve-person studio.
Nested case: Always-on without a twelve-person studio. Names withheld.
Start a mission →Next
A conversation. Not a deck. The mission, the team, the constraint.
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