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MBX Consulting

B2B industrial · Missions

One calendar after three agencies.

Selected work of the practice. Not a named client.

  • 1 calendar

    Replaced three agency queues

  • −42%

    Time from brief to ship

  • Month 9

    Internal team unassisted

Situation

A B2B industrial company had three agencies: brand, digital, and a regional shop that still wrote the product email. None of them owned the week. Product launched into a feed that did not know. Sales forwarded PDFs because the calendar was a rumour.

Selected work of the practice — a mission that became a seat, then a handover. Not a named manufacturer.

Work

  • Diagnose: who actually briefed whom, where the three queues collided, which work was theatre.
  • Build: a single marketing calendar the agencies had to enter. Decision rights. A kill list. Intake that product could use without a status call.
  • Run: weekly ops inside the marketing team. LinkedIn and email on the same claims. A stop so regional could not ship a spec the factory had retired.
  • Hand back: by month 9 the internal team ran the calendar. The agencies, if kept, were production — not owners of the week.

What changed

  • Three agency queues became one calendar. Time from brief to ship −42%.
  • Duplicate product claims gone in a quarter. Sales stopped forwarding the PDF as the channel.
  • Month 9 was independence. Month 12 was a review, not a rescue.

Also: HubSpot + LinkedIn. Product, regional, and brand finally in one week.

“We were buying three weeks and living none of them. She sold us one.”

CMO — B2B industrial
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