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MBX Consulting

Regional bank · Missions

Marketing ops as a twelve-month seat.

Selected work of the practice. Not a named client.

  • −35%

    Campaign cycle time

  • 90 days

    Duplicate sends gone

  • +0.9–1.4×

    Email RPR

Situation

A regional bank treated marketing operations as a queue of requests. Campaigns collided. Duplicate sends were a known joke. The team was competent and exhausted.

Selected work of the practice — a mission that became a seat, then a handover. Not a named institution.

Work

  • Diagnose: org, stack, who actually owned the week. Where duplicates were born.
  • Build: a 90-day charter. Decision rights. A single calendar the lines of business had to enter.
  • Run: weekly ops inside the marketing team. Campaign intake with a kill rule. Email hygiene as operations, not as a project.
  • Hand back: by month 10 the internal team ran unassisted. Month 12 was a review, not a rescue.

What changed

  • Campaign cycle time −35%. Duplicate sends gone in 90 days.
  • Email revenue per recipient +0.9–1.4× once the collisions stopped.
  • The bank kept the operating system. The seat ended on purpose.

Also: Internal team unassisted by month 10.

“She sat in the team, not beside it. Then she left us able to sit there ourselves.”

SVP, Marketing Operations — regional bank
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